Do Small Business Owners Use LinkedIn?

Should my business have a LinkedIn account?

Having a company page is a great way to establish your brand, share what you do and who you serve.

By creating a company page, you establish additional credibility to your personal profile.

By adding your company name to your personal profile, you link to that page and it adds your company logo and a link to that page..

Is LinkedIn worth it for small business?

LinkedIn’s focus on job searching and professional networking makes it a valuable platform for small business entrepreneurs. There’s a lot you can do on LinkedIn beyond the basics of building a profile and connecting with your colleagues. Read on for 20 ways to benefit your business through this useful social network.

What are the advantages of having a LinkedIn account?

Four Advantages of Using LinkedInGet connected: LinkedIn was built for networking, and it’s still a useful networking tool. … Build trust for your brand: LinkedIn is chock full of groups that are devoted to specific professional topics. … Promote your brand as an authority: If you’re creating great content pertinent to your industry, share it on LinkedIn.More items…•

What do small business owners need most?

What Do Owners Want for Their Businesses?Cash Flow. Of all the themes, cash flow is the most critical. … Profit. For most owners, profit represents the freedom to make choices. … Growth. … Satisfaction. … Harmony.

Can you create a LinkedIn account for a business without a personal?

Yes. You will need a personal profile in order to create a LinkedIn Company Page. As a business owner, you will want to have a personal profile to help build your own professional relationships. …

Why You Should Use LinkedIn for business?

LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry. More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent.

What small business owners worry about?

Risks That Worry Business Owners the MostRiskWorried a Great DealWorried SomeLegal Liability16 percent35 percentAttracting & Retaining Workers15 percent35 percentComplying With U.S. Laws & Regs17 percent30 percentBroad Economic Uncertainty13 percent33 percent5 more rows

How much does a LinkedIn business page cost?

LinkedIn has four different pricing tiers for different needs: Career which is $29.99/month, Business which is $47.99/month, Sales which is $64.99/month, and Hiring which is $99.95/month.

How do I create a business account on LinkedIn?

To create a LinkedIn Page:Click the Work icon in the top right corner of your LinkedIn homepage.Click Create a Company Page. … Select the Page type you’d like to create from the following options:Enter your Page identity, Company or Institution details, and Profile details information.More items…

How do I use LinkedIn as a business owner?

How to Use LinkedIn for Your Small BusinessComplete your company and personal profiles. … Make connections to find new, high-quality leads. … Join an industry group. … Engage with your budding network. … Cultivate recommendations and endorsements. … Search over 500 million professionals and ask for introductions.More items…•

What do business owners really want?

Business owners are a simple bunch. They want to know how to make more money, cut costs of doing business, avoid taxes, avoid expensive lawsuits, find new opportunities to do business and find inexpensive ways to fund business growth. Beyond that are the details and solutions to their unique problems.

How often should you post on LinkedIn Company Page?

3 times a weekLinkedIn itself recommends posting every business day on the platform. We’d say aim to post at least 3 times a week and no more than a couple of times a day! According to HubSpot, after posting more than once a day, engagement significantly drops.

How should a beginner use LinkedIn?

Step 1: Upload a professional photograph. A photo increases profile views 14X. … Step 2: Add your Location and Industry. … Step 3: Customize your LinkedIn URL. … Step 4: Write a Summary. … Step 5: Describe your experience. … Step 6: Add 5 skills or more. … Step 7: Fill out Education. … Step 8: Add 50+ Professional Connections.More items…•

Can I have a personal and business LinkedIn account?

The answer is yes. Certainly, you understand the need for having a personal LinkedIn page. It establishes your credibility as a business operator, and allows you to create a personal network of connections with others like you. A business page does the same thing—but for your business.

Can I have more than 1 LinkedIn account?

If this wasn’t reason enough, it is against LinkedIn’s User Agreement to create two profiles. While you’re allowed to publish your profile in more than one language, creating more than one profile for the same individual is against the rules.

What are the most successful small businesses?

Most Profitable Small BusinessesTax Preparation and Bookkeeping. Without needing fancy premises or expensive equipment, tax preparation and bookkeeping services come with low overheads. … Catering Services. … Website Design. … Business Consulting. … Courier Services. … Mobile Hairdresser Services. … Cleaning Services. … Online Tutoring.More items…•

How do I market my small business on LinkedIn?

LinkedIn marketing tips to grow your businessFind highly targeted customers and connections. “The targeting on LinkedIn is unparalleled in the realm of digital advertising. … Stay on customers’ radars. … Grow your email marketing list. … Use sponsored updates. … Post high-quality content. … 6. … … Give a face to your employees. … Join groups – and stay active.More items…•

How do I get more followers on LinkedIn Company Page?

How to Get Followers on LinkedInTip #1: Optimize your Page for SEO. … Tip #2: Engage your employees. … Tip #3: Add a Follow button to your website. … Tip #4: Add a Page link to your email signature. … Tip #5: Add a Page link to your personal LinkedIn profile. … Tip #6: Post content to your Page regularly.More items…•