Question: What Should A Sponsorship Package Include?

What is a sponsor?

Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services.

The individual or group that provides the support, similar to a benefactor, is known as sponsor..

What is the highest level of sponsorship?

Platinum levelPlatinum level sponsorship offers the sponsoring company the highest level of visibility. As a Platinum sponsor, your company will have your logo and a company description along with a link to your company’s web site.

What are the different types of sponsorship?

Four Kinds of SponsorshipsFinancial Sponsors.Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event. … In-Kind Sponsors. An in-kind sponsorship is an arrangement where the sponsoring business provides goods or services in lieu of direct financial support. … Promotional Partnerships.

How do you set up a sponsorship package?

Key Elements In Your Sponsorship PackagesThe Introduction. First, tell your potential sponsors clearly who you are and what you want. … What’s In It For Them. … What Do You Offer. … Your Call to Action. … No Generic Sponsorships. … Allow Package Customization. … Include Sponsors in Your Planning.

How do you attract sponsors?

Below are some of the best ways to get sponsors.When looking for sponsors, reach out to them first with what you want to achieve.Be clear on what a sponsor can do and what makes sense to ask him or her.Ask your sponsor for help.Recognise your value to the sponsor.Reach out to sponsors who are different from you.More items…•

What are the disadvantages of sponsorship?

Disadvantages:Potential controversies – It’s important to consider that the actions of any person/brand/event you sponsor will immediately be linked to you. … No guaranteed returns – As with all marketing strategies, there is no guaranteed return on investment.

How do you price a sponsor?

How to Effectively Price Event Sponsorship PackagesDetermine Your Audience Size. … Outline Your Sponsorship Packages. … Look Up the Market Rate. … Consider the Actual Value of the Package. … Be Willing to Negotiate. … Adjust Your Price Points Over Time. … Over to You.

How do you show sponsors for an event?

To display sponsors at an event and get people to see it, consider the following options:Floral wall.Floating signs.Neon signs.Projections.Photo backdrop.Event badges.Printed furniture.Charging station.

Why should someone sponsor me?

When done correctly, sponsorship is great for business. It provides laser targeted marketing and promotional opportunities that other channels simply can’t match. Traditional marketing and advertising relies on interrupting people to get their attention.

What are the benefits of being a sponsor?

What Are The Benefits Of Event Sponsorship?Return on investment (ROI)Audience insights.Direct access to ideal customer profile (ICP) data.Lead generation.Social media/website traffic/focused content strategy.Opportunities for sales closes with warm prospects.Highlighting a product or service offering.Brand building.More items…•

How do I find a sponsor?

Have a great sponsor proposal.Start with a story. It could be your story, or the story of someone whose life you changed. … Describe what you do. This is your mission statement. … Benefits. … Describe your demographics.Create an advisory board. … Ask for the money. … Promise deliverables. … Don’t sell yourself short.More items…•

What do event sponsors want in return?

5 Reasons Brands Want to Sponsor Your EventGet brand awareness. Brands will often sponsor your event so they can get in front of their target customer. … Increase sales of a product. For some sponsors, brand awareness isn’t enough. … Reposition their brand. … Block competition. … Social responsibility.

How do you write a letter asking for sponsorship?

You should use the right structure or it won’t look professional.Start the letter with the date, and then the sponsor’s name and address.Then, after a space, put the salutation: Dear (Name of the person) and a comma.Keep it short. Keep the sponsorship letter on one page. … Send it snail mail.

How do you promote sponsors in your event?

5 Unique Ways to Engage Your Event SponsorsConnect to a cause. Instead of plastering your sponsors’ logos on the walls, help sponsors connect with a philanthropic mission important to them. … Use your social media to grow awareness. … Use RFID to encourage interactions with attendees. … Promote your sponsors through your event app. … Focus on experiential activations.

How do you negotiate a sponsorship deal?

Be Genuine. People are more likely to negotiate with you if you’re passionate. … Determine The Motivation. … Focus On Impact. … Pitch Something Different. … Tie The Sponsorship To Their Brand. … Develop A Bespoke Relationship.

What sponsors get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers. If you’re looking to stretch your marketing budget, here are 10 reasons to sponsor an event.

How do you ask a company for sponsorship?

Focus on these four things:Tell them who you are and introduce our mission.Summarize when your event started, the number of attendees, and other unique facts about your event.Point out specifically why their company would be a good fit to sponsor your event.Describe what they’ll get out of it.

What are the 3 types of sponsorship?

The types of sponsorship in sports are classified into four categories: individual sponsorship, team sponsorship, association sponsorship and event sponsorship.

How do sponsorships work?

Sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits. At its core, sponsorship is an exchange of money for services.

What is a sponsorship package?

A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. It’s pretty common to think of a sponsorship package as a contract established between an event organiser and a sponsor.